100 Blogging Statistics And Trends For 2020 For Professional Bloggers

With four million blog posts published daily, blogging is more competitive now than ever. Many think blogging is too saturated or it’s too late to make money. If you’re looking for the most up-to-date blogging statistics, you’ve come to the right place.

As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.

Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.

Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.

So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?

Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.

To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.

Top 10 Blogging Statistics

Content marketing industry is to be worth $300 bn by 2019

The content marketing industry is projected to enjoy a growth rate of 16% annually

There are 1700 million people in the world and over 500 million blogs on the internet, i.e one blog for every three people.

More than 850 million new blog posts are published each month. i.e 10 billion posts a year.

In the US, 10% or 31.7 million people will be able to call themselves a blogger, in 2020.

More than 3/4 of internet users read blogs regularly.

3/4 of all websites on the internet are blogs or have a blog.

More than half of marketers accept blogging as the most important content strategy.

23% of social media posts now include a link to a blog post

More than half of the blog posts are written in English.

Whats is a blog?

The word blog originates from the phrase “weblog”. As the phrase suggests, it is an online space where someone logs or writes about personal experience, activities, and opinions.

Blogs have evolved over the years. As of 2020, you can find a blog about anything or topic under the sun. (or the universe) 

Major Facts About Blogging As Content Marketing

Blogging for content marketing is most cost-effective and offers best ROI.

Top brands now accept that blogging as very important part of their content marketing.

Blogs posts with longer, in depth content is the best.

Compounding posts make up 10% of posts, but generate 38% of total traffic for a website.

Optimum Blog Post Length

The average word count of a top-ranked post in Google is between 1,140-1285 words |

Less than 20% of the companies strive to produce content longer than 800 words. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings.

Longer, in-depth, long-form content can generate 10 times more leads than shorter content.

Average Post length has increased around 30% between 2014 and 2018, from 808 words to 1150 words.

Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words.

The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings. |

Remember, the longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.

Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post.

200 words content is labelled as thin content by Google.

Blog publishing frequency facts

Fewer than 10% of-of bloggers write 6 or more posts a week.

60% of bloggers who are posting daily, reported very strong returns.

A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, would increase your traffic from 1000 visitors to 3000 visitors a month.

Companies with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.

Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. | HubSpot

Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month. | HubSpot

Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy. | Altimeter

Around 70% of content marketers plan to improve on their existing blogging frequency | Social Media Examiner

How Long Should It Take To Write An Average Blog Post?

In 2016, the average writer took 2 hours and 35 minutes to write an average post. Whereas in 2018, the average writer took 3 hours and 30 minutes to write an average post.

Around 40% of the writers who spent 6+ hours writing an average post, reported strong results.

75% of blog traffic is stills generated by older posts | Hubspot

55% of marketers say the blog is their top inbound marketing strategy. | HubSpot

Keep your post titles between 6-13 words for best click-through rate(CTR) | HubSpot

Small businesses with blogs get 126% more lead growth than those without a blog.

54% of successful blog post contains at least one media item: Image, video or an audio.

49% of successful blog posts contain at least one list item.

70% of writers who worked along with minimum one editor reported very strong results.

Perfect Content-Length For Consumption

The Perfect Content-Length for reading is 7 Minutes | Medium

On average less than 60 percent of users only read more than half of the post. | Chartbeat

43% of readers have a habit of skimming blog posts. | HubSpot

The average reader only spends fewer than 37 seconds reading a blog post. | newscred

Blog Sharing Statistics

94% of people who share a blog content do it to help other people | New York Times Study

84% of the people will happily share a post to support causes or issues they care about. | New York Times Study

Blog posts are the best kind of content shared on Twitter | Expresswriters

Articles with an image once every 75-100 words gets shared twice as one without | Hubspot

Blogs with social presence, who share 15+ posts are getting 1200 new leads per month. | Contentworks

Our minds process visuals 60,000 times faster compared to text which means Blog posts with images get 94% more shares as compared | Adpushu

Writers who are also designers receive 3 times more shares for their posts. | Smartblogger

Buyers prefer LinkedIn as the social network of choice for sharing business-related content | Curata

47,000,000 pieces of content was shared each day | AOL

23% of social media posts now include a link to a blog post | AOL

60% of blog posts convert with a mention of product or brand name | AOL

Women share more blog posts than men | AOL

Blog Growth Statistics

Content marketing industry total valuation was $195.58bn in 2016 | Thedrum

Content marketing industry is to be worth $300bn by 2019 | Marketingprofs

Content marketing industry is to be worth $412bn by 2021 | Thedrum

The content marketing industry is projected to enjoy a growth rate of 16% annually | Thedrum

YOY growth in traffic is 8 times higher for content marketing leaders (19.7% vs 2.5%) | Kapost

Four out of Five sites now use blogs. | contentmarketinginstitute

Blogging Goals For 2020

82% create content for brand awareness

74% create content to imrove their lead generation

71% create content to imrove their customer acquisition

68% create content to establish thought leadership

64% create content to seek consumer engagement

57% create content for customer retention

57% create content to increase website traffic

47% create content to facilitate lead management

45% create content to facilitate sales further

Top Blog Ranking Statistics

Approximately 200 million people have an ad blocker installed. | Pagefair

Ad blocking grows by 40% globally, each year | Pagefair

81% of B2B companies use Blog as a content marketing tactic. | contentmarketinginstitute

77% of internet users now read blogs or have subscribed to at least a few. | impactbnd

56% of bloggers have successfully used their blogs to establish their company or themselves as a thought leader in the industry.

63% of online users trust blogs with multiple authors. | Socialmarketingwriting

36% of readers find a blog post with case studies as credible | Socialmarketingwriting

28% of readers find a blog post with how-to guides as credible | Socialmarketingwriting

On the other hand, only 12% of readers find news as credible | Socialmarketingwriting

23% of the readers think bad content affects their trust in a blog. | Socialmarketingwriting

Blog posts with media get 94% more views. | Adpushup

78% of CMOs think custom content is the future of marketing. | Thedrum

58% of consumer put their trust in editorial content. | Thedrum

Due to the fast nature of content consumption these days, 36% of people prefer list-based headlines | ConversionXL

60% of consumers feel connected to a brand after reading custom content. | ContentPlus

47% of consumers read 3-5 blog posts before making a buying decision | Demandgenreport

When checking the success for a blog or a post, most producers rely on 3 metrics: page views, shares/likes, and bounce rate. | Curata

29% of creative professionals reuse and repurpose blog content to use on different platforms. Curata

64% of B2B marketers now confidently outsource blog writing | TopRank

Only 25% of marketers now don’t outsource their content marketing needs | MarketingBuddy

Written content is the most outsourced content creation product | MarketingBuddy

81% of content marketers understand the importance of original written content | Social Media Examiner

Only 15% of marketers produce content on daily basis. | Curata

50% of marketers produce content on weekly basis. | Curata

Fewer than 32% of marketers have well-documented content strategies| INC

57% of B2B marketers are still using old-school techniques like print media and other offline promotions ices | INC

50% are still relying on traditional banner advertising | INC

65% of marketers still struggle to correctly define what content is effective | INC

Shockingly, 20% of marketers intend to stick the same amount of content production as of previous year | INC

60% of marketers are struggling with producing engaging content for their blogs | INC

57% of marketers are struggling to accurately measure the performance of their blog content | INC

Content marketing costs 62% less than traditional marketing | Quoracreative

The average click-through rate (CTR) in AdWords across Finance & Insurance industries was 2.91% as of 2018. | Quoracreative

The average cost per click (CPC) in Google AdWords across Finance & Insurance industries was $3.44 as of 2018. | Quoracreative

Finance and Insurance industries conversion rate was 7.19% CVR on SEARCH and 1.75% CVR on Google Display Network (GDN). | Quoracreative

Average Content Writer Salary was $49608 per year as of 2018. | Ziprecruiter

The average pay for a Content Marketing Manager is $64,478 per year. | Payscale

In terms of price, content marketing outsource can cost from as low as $500 per month and can go up to $20000 or more per month for a small to medium project. | Quoracreative

Nearly one-third of brands have $500,000 or more to spend on content marketing alone | Izea

28% of marketers have taken money out of their advertising budget to spend more on content marketing | Gartner

69% of professionals now admit that content marketing is superior to direct mail. | Writtent

Bloggers use an average of 13 different content marketing tactics. Top 3 being: 87% Social Media, 81% Articles, 80% eNewsletters | Toprankblog

Conclusion: What Will It Take For A Blog to Succeed In 2020 And Beyond?

These were the latest facts and statistics that we have compiled for you that can help you make the most of your blogging efforts.

The success of your blog depends on lots of factors like domain age, authority, quality and quantity of content. But following rules apply across the board.

In 2019, remember when using a blog as a content marketing strategy:

Spend 6+ hours per article

publish minimum 3 times a week

Seek help from editors

Collaborate in a team

Use Paid promotions where necessary

Make sure you add engaging media: Images, videos and audios

Tweek and update your old content regularly

Researched your work well

Focus on three metrics: Quality content, regular publishing and good design.