Google's algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?
How to find good links that will help your business Google rankings
Replacing something that’s genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without it’s perils. And if you try to force Google’s hand where it is ranking sites, Google DOES have a big surprise in store for you. In the news: a new verification process for Google Maps, Google's new policies for app interstitials, Google's new logo, and more.
What do you want to rank no1 in Google for anyways?
- your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
- Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
- Your service in your country? – slightly more difficult than above, but can be handled with plenty of low quality links from even low quality, unrelated sites in some cases
- Your service? – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
- Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.
Google's algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?
Deciding what you want to rank for and how you want to do it are at the core of link building strategy.
Search Engine Optimisation
Search engine optimisation is the process of making pages ‘as relevant as they can be” for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.
Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the the best out of a site, and that’s where companies like Hobo come in.
Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.
Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a seo company, so ranking for ‘hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.
- How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
- Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.
You searched for ‘how to get to number 1 on Google’ and I hope this article has shed some light on this – at least you know you should be asking:
- how to get to no1 in Google organic listings?
- how to get to no1 on sponsored listings in Google?
- how to get your site number 1 on Google news?
- get number 1 listing on Google maps results?
- how to get number 1 on Google video results?
- how to get to number 1 in Google image search?
- how to get number 1 in Google shopping comparison?
- how to get website 1 in Google blog search?
- how can i get a site to number in Google updates?
- how to get number 1 on Google local business (now Google Places)?
You can get to number 1 in Google for free if you know what you are doing, and if you don’t, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines’ organic listings.
Beware seo companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.
Links are still the most important ranking factor for Google (with positive and negative effects).
1. Make no mistake: all automatic backlinks are bad
All backlinks that have been created automatically have no positive influence on the rankings of your website. If these automatically created backlinks use the rel=nofollow attribute, there's nothing you have to worry about.
If you used tools that automatically created backlinks in bulk for you, you should try to get rid of these backlinks to avoid a penalty. The link disinfection tool in SEOprofiler can help you to get rid of bad backlinks.
2. The easier it is to get a link, the less you will benefit from that link
For example,uploading an image to imgur.com and then adding a link to your site in the description or comments won't do your website any good. Creating a blog on Tumblr and linking to your site also won't boost your website rankings. If it is very easy to create a link, that link won't have an effect on your rankings.
3. You do not need special metrics
Many webmasters only want to get backlinks from pages with a particular PageRank. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is.
If a website has an overall high-quality then it does not matter if the page with the link to your website has a low Google PageRank:
- If a high-quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good.
- A page that has a PageRank of zero today can have a high PageRank tomorrow.
If only pages with a high PageRank had a chance, it wouldn't be possible to get new pages in Google's results page. Experience shows that new pages appear in Google's results every day.
4. Using your common sense leads to lasting results
When you find a web page that could link to your site, ask yourself the following questions:
- Does the linking page look good to the average web surfer?
- Does the page have interesting content?
- Is the content related to my website?
- Does it make sense if the web page links to your site?
If you can answer all questions with "yes," then you should try to get a backlink from that page. It doesn't matter if that page has a low PageRank.
Google tries to imitate common sense with its algorithms. If you use common sense to build your links and follow the tips above, you make sure that the backlinks to your website will count in all future updates of Google's algorithm.
For example, the hub finder tool in SEOprofiler can help you to find these related websites. Use all the link building tools in SEOprofiler to get the best possible results for your website.
Get Top Ten Rankings In Google With Simple SEO
Simple seo is just that. Simple. You can get top ten rankings in the SERPS in many industries just by following some very basic (on the whole, onsite) seo tips.
It’s worth pointing out that you *typically* have three chances to tell Google what a page is about, and how important the page is.
- On Page – The actual text content of the page
- On-Site – In internal links to the target page
- Off-Site – In links to the target page from other websites
OK – You’ve got your site….. it’s got the usual stuff – home page, contact page, about us, map, products – but you have a blog! A blog lets you easily add pages. That’s all you really need, although you can do this without a blog of course, but then you need to know a bit about website design.
There may be some evidence that the more you link to a page in your website navigation structure, the more important Google seems to think that page is, in relation to the rest of your site at least.
Pages that aren’t linked to frequently may not have enough link equity to make it into Google’s main SERPS.
- Optimise 1 page for 1 keyword (multiple related key phrases)
- Make sure you have a keyword rich page title, the words and keyphrases on the page and in the name of the actual file path if possible
- Link to this page from within your site with the anchor text “keyword” a few times at least
- Don’t link out from that page with the exact anchor text “keyword”
- Going forward, try and encourage other sites to link to this page with the anchor text “keyword” as opposed to your home page. This is called deep linking. Of course, the more unique and better quality the information on your page, the easier it is to achieve this. Stay away from low quality link sources.
- Sometimes, I consider linking out (where relevant on this page) to other quality sites
Final Thinking: A well optimised page followed with a few incoming links from external sites will perform very well in Google, and is boosted when you tell Google “Hey – This page is important”, by linking to it from other pages on your site. Not linking out to any other page (from the target page) with the exact term you are targeting tells Google as far as this page is concerned, it’s the authority document on the matter (which is the aim of SEO). You would think. Give Google what it wants – Optimise your page, and always link generously to your important pages within your site navigation and content.
0 comments:
Post a Comment
Subscribe to Perfect BloggersTech by Email
Don't Spam Here ! You will Be Blocked Permanently