Major factors to increase visibility of website in search engine and blogging community
Using enough keywords in your web page, is very simple tip. Think about all the possible words that your audience can enter at the moment they want to find your site and make sure that these words actually exist in your texts.The thing is, Google uses a robot to read what's on your site. This robot can only view your website in the search results as the words that people are writing on Google, actually on your site must match. It is therefore wise to appoint all interesting words.
Grab a pen, piece of paper, and brainstorm on how your target product, service or information describes.Here is the Major factors to increase visibility of website in search engine and blogging community
1. Now start writing blog post:-
One of the best ways to increase the visibility and findability of your website to improve the quality of articles on a blog. Google loves websites that contain a lot of information.
a. You can write about anything:
b. What are the most frequently asked questions of your customers or visitors?
c. What are the benefits of your product, service or information?
d. Where is your market in high demand? (Search the forums using Google to find out what people are talking about)
e. Here are some tips for your audience?
What works best is to share valuable information that your visitors really want to search. Describe a problem and offers a solution or some other information that your audience what to have.
It basically makes not so much from what you blog, but as long as the content useful and interesting to your visitors. Provides valuable information and help your visitors away. Make a valuable site!
2. Optimize the titles of web page or blog post:-
The titles are part of the "meta tags" and allow you both to Google and visitors to identify the topic of a page.This is what the title-tag is in the source code of your site: Insert the title of the page . The title of a web page is visible to visitors on the search results page.
The title (the title tag) is the first impression the visitor get from your website and this show you what you have to offer on your pages. Potential visitors Scan this title tags and determine on that basis whether your site is worth visiting. Suppose therefore a clear, descriptive title tag along and unique for each page. I still see business owners making the same mistakes when it comes to title tags. Titles are the words that appear in the title bar of your browser window, not on the Web page itself. (If you’re still not sure what I’m talking about, check out this post on title tags. These titles are probably the most important variable when it comes to ranking well.
a. What is the topic of this page? What is this webpage exactly?
b. Try a full sentence in a maximum of 66 characters, make it very clear what one can expect on the page.
3. Give a good description of a page:-
The description tag is a short summary, a description of the information on your webpage. Enter up to 155 characters in answer to the question: "how can I get the information on this page that summarizes the best?"This is what the description tag is in the source code of your site: <Meta description="place here a brief description of the page">
Use unique titles on each page. Don’t forget that each page on your site is an opportunity to be found by the search engines, so create unique, descriptive titles for each page.
Front load your title with your best keyword phrases. Search engines tend to give more weight to the first few words in a title.
4. Make It Easy for Search Engines to Crawl:-
Search engines send “spiders” to grab the content from your site, also known as crawling. If a spider has trouble navigating to some or all of your site those pages won’t appear at the search engines. Search spiders or robots find content on the web in a very similar way to how we might discover new trails in the mountains except they follow links and what they find at the end of those links might look very different than the last time they were there.You and I will start out on a trail we know about and from there discover new trails connected to the one we’re on. Search engines will start out on a page they know about and discover new pages that are connected to the ones they visit.In much the same way you and I will discover more trails by varying where we start our hike, search engines find more pages by varying where they start. Also the same way you and I will tire and stop hiking for the day, search engines spiders won’t continue crawling forever at any one time. There’s a limit to how deep they’ll crawl a site on any visit.
Source:-Site Architecture Best Practices for Search Findability By Adam Audette
5. Unintended gated community:-
Get rid of Flash navigation. Flash is cool, but shouldn’t be used for navigation on the site if search engine visibility is important to you. It’s especially egregious as a movie on your home page with no other navigation. At this point you’ve told the search engines that they’re not welcome.Get rid of frames. Although search engines have gotten better at navigating framed sites, they still have trouble. In addition, since often the navigation is in one frame and the content in another, a search result may send a visitor to a page with no navigation…in other words, a dead end.Get rid of navigation that relies on JavaScript. Although not all JavaScript navigation is bad, some instances hide the Web page address from the spider, blocking them from a page with potentially great content.
Make sure that each title and description is unique as compared to all other pages. There should be no any duplicate title or description occur (this may cause a negative impact on visibility).
Conclusion:-
Traffic is the fuel of any website and blog.If you have high quality contents with great designed website or blog but there is no visitor to your blog or site then it will not continue it's online journey.So contents and other related factors must be user friendly and informative.
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