
Do you know how Google makes a lot of money?. Surprisingly, 97% of its revenue comes from online pay-per-click advertising. Millions of companies pay pennies or dollars each time when a user clicks on their Google Adwords ads.
Larry Kim, the Founder & CTO of WordStream, provider of the 20 Minute PPC Work Week and Google Ads Grader shared the search company’s research into the keyword categories that fuel Google’s...