Blogging Cycle, Google, Bloggers and Profit Business in 2018

I had described blog and blogging several times from 2004 to till date.However, the blogging scenario has changed and Google also has changed it's seo algorithm for bloggers. Let’s begin with some definitions. A bit dry, we realize, but this is a necessary evil. First we’ll define the word this whole site is based around – blog.

So What Is a Blog?

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.

Here are a couple of other definitions:

“…the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.”–Andrew Sullivan

“[a] collection of posts…short, informal, sometimes controversial, and sometimes deeply personal…with the freshest information at the top.”–Meg Hourihan

Terminology of blog

As so often happens in the English language, many derivatives of the word blog have been created. One who participates in the activities of maintaining a blog is known as a blogger and the activity of keeping a blog is known as blogging. So we could say that the blogger blogs in his blog, but that might cause your English teacher to weep. We are going to use these terms with alarming frequency, so make sure you understand what they mean before you go on.

Blog (noun) – a journal or diary that is on the Internet.

Blogger (noun) – a person who keeps a blog – Bloggers are revolutionizing the way news is shared.

Blog (verb) – to write a blog – I am going to blog before breakfast this morning.

Blogging (verb) – the action of writing a blog – Blogging is my way of sharing my passions with the world.

Originally blogs were known primarily as places for people to write about their day-to-day activities. Their mundane, everyday tasks became fodder for journal entries. Somehow these writers gained a following and the hobby of blogging was born. Today people write about far more interesting topics, but we’ll get to that in a minute.

Who Blogs?

So who are these fearless people who would be willing to post about their lives in as public a forum as the Internet? They are people just like you. Once the haven of technical know-it-alls, blogging has suddenly caught-on as a legitimate hobby and has entered the mainstream. Every day millions of people, some of whom have no technical ability whatsoever, write on their blogs.

To meet this demand some amazing tools have been created that will allow anyone, even people with very little knowledge of computers, to have their own blog. If you can find your way onto the Internet and follow some basic instructions you can have your own blog. It’s just that easy.

Why Do People Blog?

So you may be asking why anyone would want to have their own blog. We believe the answer lies in the fact that every human has a voice and wishes their voice to be heard. The Internet is a medium that is unparalleled in its reach. Never before have average people like you or me been able to reach a global audience with so little trouble. Bloggers have the opportunity of reaching hundreds or even thousands of people each and every day.

There are still many people who like to share the details of their days. They may post twenty or thirty times a day, detailing when they ate lunch and when they headed home from work. On the other hand there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest of theirs. They may dedicate their blog to something they are passionate about.

In fact, today’s blogs can provide hair tips, up-to-date news, technical information, celebrity scandal, political rumor, gets people involved in volunteering, advice on investments as well as there being blogs about niche topics like cooking, health, gardening, sport, blogging blogs (this blog) and of course many personal blogs and quite a few strange blogs.

How to Start a Blog

The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this.

Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can compliment an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer advertising or feed ad networks on to your blog. If you have a service business you're promoting with your blog, you can create your own information products to compliment it.

Or, if you have your own product, you can offer a service.

Finally, like all other business ideas, your success comes from marketing, and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.

Follow the step-by-step instructions to learn how you can begin starting a blog in less than an hour. We used this process to create our successful blog, which now has more than 4 million readers and has been featured in the New York Times, TIME magazine, and on the TODAY show.

Starting a Blog in Five Steps:

1. Choose a blogging platform, domain name, and hosting option.
2. Design your blog using a simple theme.
3. Modify your blog to get your desired look and feel.
4. Select the best plugins for your blog.
5. Write compelling content that adds value to readers.

How to Start a Blog: Step-by-Step Instructions

So you’re thinking about starting a blog, but you don’t have any idea where to start, right? Guess what—neither did we. We were clueless. When we created this blog a few years ago, we had no idea how to start a blog or how to be a blogger. Heck, we could hardly spell HTML, let alone build a blog.

But good news: it’s easier than you think. We’ve learned a ton of lessons during our ascent to 4 million readers. And now you can learn from our pain and suffering to circumvent much of the tedium involved in setting up a blog.

Here’s how we started our blog, step by step, followed by an instructional video, as well as additional rationale and insights:

Domain and Hosting. The first thing we did when starting our blog was go to Bluehost and register our domain. We didn’t even need to set up a WordPress page first, which is the platform we use, since Bluehost does all that for you. Bluehost’s basic price is $2.95 a month, which works for 99% of people (go to this link to receive a 50% discount off the monthly price and a free domain). Then, we did a simple, free, “one-click” install of WordPress through Bluehost. When we had questions we were able to chat with the “live chat” folks at Bluehost for free. They pointed us in the right direction and made starting our own blog super easy.

Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):

Framework. There are several WordPress theme frameworks on the market, but Genesis is without a doubt the best and most flexible choice. Genesis is the first half of your theme. Many themes merely handle the aesthetics of your new blog, but Genesis provides a necessary foundation for your Child Theme. Simply go to StudioPress and purchase the Genesis Framework.

Child Theme. After you get your Genesis Framework, you’ll want to find the right Child Theme (which is just a silly way to say “blog design”). The Minimalists uses the beautiful “tru” theme, which is available at BYLT, the Genesis Community Marketplace. Head on over to BYLT, browse their carefully curated collection of themes, and find the design that’s right for you.

Modify Your Blog. Once we had our domain, hosting, WordPress, and theme, we spent a lot of time tweaking the theme to get the look and feel we wanted (i.e., making our vision a reality). Then we spent even more time tinkering with the theme and arguing about it and tweaking it some more. Once we had created our blog, we set up a free Feedburner account so people could subscribe to our site via email and RSS subscriptions. And then we established a free Google Analytics account to track our stats. Feedburner and Google Analytics were both easy to sign up for, and we still use both today.

Plugins. We use only a few plugins on our site: “Google Analytics for WordPress” and really simple Facebook and Twitter share-button plugins (since human beings are intrinsically wired to share value, it’s important to make your posts easy to share with others). They take just a few seconds (literally a few seconds, it’s just a click of a button) to install once you’ve started your blog. And if you really want to play around with some cool plugins, check out WPBeginner’s Best WordPress Plugins.

Write Compelling Content. Last, via WordPress, we started writing and uploading the content for our pages: About Page, Contact Page, Start Here Page, Books Page, Tour Page, Archives Page, etc. Next, we designed our logo using free images we found online and text from a regular word-processing program. Then we put a picture of ourselves in the header (this is important because people identify with people, not logos). Finally we started writing new blog posts and publishing them regularly (at least once a week), accompanied by free photos from Unsplash, Pexels, and the Library of Congress. And the rest is history.

15 Reasons You Should Start a Blog

We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what all these other blogs about blogging seem to miss; they miss the purpose—the why behind starting a blog.

3 Reasons You Should Not Start a Blog

So now you have 15 reasons why you should start a blog, and we’ve shown you how to create a blog, step-by-step, based on our personal experience. But after giving you those detailed instructions, which could save you the hundreds of hours of wasted time, we also want to give you some good reasons why you should not start a blog. (Keep in mind that these reasons are just our opinions, and we do not pretend to offer them up as some sort of collection of empirical blogging maxims.)

Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter, much later actually.

Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s totally OK. The truth is that we kind of got lucky. We got a great domain name, we cobbled together a logo and site design that people really liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our notoriety and quick rise to “fame” came as a surprise to us, and was a result of a little luck and a lot of hard, passionate work.

Traffic. Not all traffic is good traffic (as we explained here), so don’t worry about getting thousands of readers right away.

The funny thing is that all these things can happen. You could make a full-time income from building a blog. We do it, Corbett Barr does it, and so do many others. And you could become Internet famous like Leo Babauta or Chris Brogan. But if these are the sole reasons why you start blogging, you’ll be miserable, because it will seem like a job, and if it feels like a job you won’t be passionate about it, and so you’ll either (a) hate it, (b) fall flat on your face, or (c) hate it and fall flat on your face.

Instead, write because you’re passionate about it…

Starting a Blog

20 Recommendations for Your Blog

We receive plenty of emails asking for advice about starting a blog, about how to blog, about blog topics, and about creating meaningful content—even a few questions about whether we wear boxers or briefs. These are the answers and recommendations we tend to give.

Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself.)

Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living intentionally. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).

Add Value. Your blog must add value to its readers’ lives. This is the only way you will get Great Quality Readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world.

Be Original. Yes, there are other blogs out there about the same thing you want to write about. Question: So why is your blog different? Answer: Because of you. You are what makes your blog different. It’s about your perspective, your creativity, the value that you add.

Be Interesting. Write epic, awesome content. Especially if you want people to share it with others.

Be Yourself. Part of being interesting is telling your story. Every person is unique, and your story is an important one. The important part of storytelling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens—the absorptive details—and leaves the interesting 1% for the reader.

Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through you. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.

Transparency. Being transparent is different from being honest. You needn’t share every detail about your life just for the sake of being honest. Always be honest, and be transparent when it adds value to what you’re writing. (You won’t ever see pictures of us using the restroom on our site, because that’s just not relevant.)

Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over 10 hours testing the fonts on this site). And see those black Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.

Vision. The reason our site design looks good is that we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience prior to starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.

Find Your Voice. Over time, good writers discover their voice and their writing tends to develop a certain aesthetic, one that is appealing to their readers. Finding your voice makes your writing feel more alive, more real, more urgent. For additional reading, check out Joshua’s essay about Finding Your Voice.

We Instead of You. Use the the first-person plural when possible. Statements of we and our are more powerful than than you and your, especially when talking about negative behaviors or tendencies. The first person comes off as far less accusatory. Think of it this way: we’re writing peer-to-peer—we are not gods.

When to Post. Question: When is the best day and time to publish a blog post? Answer: It doesn’t really matter. We don’t adhere to a particular schedule. Some weeks we post one essay; sometimes we post three. Yes, it is important to write consistently, but you needn’t get too bogged down in the details.

Social Media. Yes, we recommend using Twitter, Facebook, and Instagram to help connect with your audience and other bloggers, but don’t get too caught up in it. Focus on the writing first, social media thereafter.

Ignore Negative Criticism and Stupidity. Sure, we get a lot of negative comments and stupid questions from ignorant people who aren’t really our readers (e.g., negative comments like “You’re not real minimalists” and stupid questions like “Are you guys gay?”). We call these people seagulls: they fly in, crap on your site, and fly away. But we pay them no mind, because we didn’t start our blog for them. Delete their comment and move on.

Research. Spend time researching what you’re writing about. The reason we are able to use so many helpful, relevant links in our essays is that we put in the time to research our topics.

Keep It Simple. This is where minimalism can be applied to starting any blog, irrespective of its genre. No need to place superfluous advertisements or widgets all over your site. Stick to the basics and remove anything you don’t need. Remove anything that doesn’t add value.

Picture. Put a picture of yourself on your blog. People identify with other people. If two goofy guys from Ohio aren’t too afraid to put their pictures on their site, then you have nothing to worry about.

Final Comments:  If you’re going to have comments on your site, then read The Five Words That Kill Your Blog by Scott Stratten. Live Your Life. You’re blogging about your life (or about certain aspects of your life, at least), so you still need to live your life. There are things that we always put before writing: exercise, health, relationships, experiences, personal growth, contribution. Now that you’ve learned how to start a blog—and why you should start a blog—you can subscribe to The Minimalists via email to receive free essays from Joshua and Ryan. (No spam. Ever. Spam is yucky!)