India’s e-commerce business is set to grow from US $50 billion in 2017 to US$100 billion in 2020 according to a recent estimate! A part of this success must be attributed to m-commerce or mobile shopping. Mobile e-commerce is complementing the online retail industry perfectly and India has become the second largest smartphone market after China. The country had a whopping 450 million internet users in 2017, so the potential...
