While much of the US news media have endured shrinking audiences in recent years, segments of the ethnic media have seen significant growth. One industry group has found that the number of Hispanic daily newspapers alone has grown from about 14 in 1990 to more than 40 in 2004. Capitalizing on the expanding Latino market, US English-language companies have been buying up or starting their own ethnic outlets as well – consider NBC’s purchase...
New numbers for blogging and blog readership
Because blogs have been in the news lately with the Netroots Nation and BlogHer conferences recently wrapping up, it seemed like an opportune time to post our latest figures for blogging and blog readership.
Blog reading
In our spring tracking survey we took two new measurements of blog reading, each of which captures a slightly different set of behaviors. Our first measure of blog readership uses the present-tense question, “Do...